Privacy policy
PRIVACY & SECURITY
Overview
Fine Liquors, firmly believes in your privacy and the security of your personal information. As such, we are committed to providing you with a safe and secure online experience and using any information you give us in a responsible manner.
Privacy Policy
This Privacy Statement describes how Fine Liquors (“we,” “us,” or “our”) collects, uses, and discloses your personal information as a data controller. This Privacy Statement applies to our website (www.fineliquors.com), our retail location, and our services and products. To the extent permitted by applicable law, you consent to the use of your personal information as described in this Privacy Statement each time you visit our website or retail locations, or use our products or services. This Policy is part of the Terms of Use published on our website.
Except as used in our section discussing the rights of California consumers under the California Consumer Privacy Act (the “CCPA”), when we use the term “personal information” in this Policy, we mean information relating to an identified or identifiable natural person, such as an individual’s full name, postal address, email address, telephone number, payment information, and location information. When other data (such as consumer preferences) is directly associated with such information, we also treat this other data as personal information. Any terms, including the term “personal information” used in the Rights Pursuant to the California Consumer Privacy Act (the “CCPA”) section have the same meaning as defined in Cal. Civ. Code Section 1798.140.
What information does Fine Liquors collect about me?
We may collect different kinds of information from or about you:
Information you provide: When you purchase from Fine Liquors or request a catalog, we collect information that you volunteer: your name, email address, postal address, phone number, date of birth, payment information, and other information necessary to process your order or send you a catalog. We may also collect this information when you register for our "My Account," participate in a contest or sweepstakes promotion; fill out a survey or questionnaire; or contact us (for example via email, "Contact Us" or "Live Chat"). The information you supply to us is added to our customer database.
Information about use of our website: Every time you visit our website, we may automatically collect your Internet Protocol address, Internet service provider's address, the Web page from which you came, and a record of your activity on our site. We may gather some of this information automatically.
Information through marketing emails: If you have opted into our marketing email program, we collect certain information from you, including location information, when you open our emails to provide you with personalized messaging and information.
Information from third parties: We may collect information from third parties, including business partners and marketing agencies. This may include your contact information from marketing partners when we engage in joint marketing or co-branding activities, your Internet Protocol address or location information from service providers to offer certain products and services relevant to you or your location, and data from your social networks to authenticate your product use with us and offer products and services to you, or that you grant permission to our products or services to access. We may combine information we collect in different ways, and combine it in your customer profile.
How do you use my information?
Generally speaking, we use personal information to provide, improve, and develop our products and services, to communicate with you, to offer you targeted advertisements, and to protect us and our users.
Fine Liquors collects, processes, and determines how to process your personal information for the following purposes:
Communicating with you: We may use your personal information to communicate with you and process your requests or orders, and to inform you about our policies and terms, as well as information related to your “My Account.” These communications allow us to provide you the products and/or services you have requested, and relate to the relationship between you and us. Please note: In order to process your purchases we may send you a confirmation email or we may contact you by mail or telephone if we have questions about your order. If you do not want to receive such mailings or telephone calls from us, please click here for contact information or call 1-800-941-1098.
Informing you about products or services that may be of interest: With your prior consent, we may use personal information to send you marketing communications; for example, we may periodically send you emails about new products and services, discounts, special promotions or upcoming events, including upcoming contests or sweepstakes, as well as information related to your “My Account.” If you do not wish to receive such emails in the future, please click here for contact information, or click the "unsubscribe" link on any promotional email you receive from us. Also with your prior consent, we may share your personal information with third-party partners who may send you marketing communications in relation to their products and services. If you do not wish to have your name and address shared with other organizations, please contact us or call 1-800-941-1098.
Providing, improving, and developing our products and services: We use your information to help us provide, improve, and develop our services, which is necessary for us to pursue our legitimate interest and provide you with quality services and products. The information we receive allows us to tailor our product offerings and improve your shopping experience, making shopping easier and more enjoyable. It also enables us to customize the content and layout of our pages. We also use location information to provide you with personalized messaging and information regarding our services.
Promoting safety and security: We use your information to pursue our legitimate interest in helping verify accounts and user activity, as well as in promoting safety and security, such as by monitoring fraud, investigating suspicious or potentially illegal activity or violations of our terms or policies, protecting our rights, or pursuing available remedies.
To whom do you disclose my information?
We make certain information available to strategic partners that work with us to provide our products and services or help us market to customers, including an antifraud consortium and a marketing consortium.
Vendors and Service Providers: In some instances, we use third party companies to help us provide our products and services to you, to assist us in managing customer information, to fulfil promotions and to communicate with you. Some of these companies are given access to some or all of the information you provide to us, and some may use cookies on our behalf.
Advertising Partners and Licensees: With your prior consent, we may provide your personally-identifiable information, including your name, address, email address, as well as a record of any transactions you conduct on our website or offline with us to a third-party advertising partner and its service providers in order to deliver to you banner advertisements and other advertising tailored to your interests when you are online. Our advertising partners will make the data we provide it anonymous before using it to deliver ads online. We may partner with other service providers that collect information about your visits to our website, your interaction with our products and services, and your visits to other websites to serve ads targeted to your interests on other websites. The information is collected through the use of cookies, web beacons, and similar technologies, and does not include your name, address, or email address. To opt out of the online advertisements provided directly by Fine Liquors click here. If you delete your cookies, use a different browser, or buy a new computer, you will need to renew your opt-out choice. In some cases we may provide your name and address to a company licensed to distribute Fine Liquors products, whose additional products you also may find of interest. If you do not want us to share this information with licensees, we can add your name to our "do-not-share" list. Please click here for contact information.
Corporate Affiliates and Corporate Business Transactions: We may share information with our affiliated companies. In the event of a merger, reorganization, acquisition, joint venture, assignment, spin-off, transfer, or sale or disposition of all or any portion of our business, including in connection with any bankruptcy or similar proceedings, we may transfer any and all personal information to the relevant third party.
Legal Compliance and Security: In certain special cases, we may disclose your personal information when we have reason to believe that disclosing this information is necessary to identify or contact you, or bring legal action against someone who may be causing injury to you, Fine Liquors, or someone else. We may disclose your personal information when we believe the law requires it, in response to any demand by law enforcement authorities in connection with a criminal investigation, in response to civil or administrative authorities in connection with a pending civil case, governmental authorities or administrative investigation, or in connection with an investigation conducted by Fine Liquors.
Personal Mobile Phone Information
If you have signed up for SMS text messaging from Fine Liquors, except as necessary to provide you with requested mobile messaging, as required by law, to avoid liability, or to protect our rights or property, we will not disclose your Personal Mobile Phone Information to any persons or entities outside of our company, nor lease, license, rent, transfer, disclose, disseminate, or otherwise grant access to such information.
Companies other than Fine Liquors
Our Privacy Statement does not apply to companies other than Fine Liquors. Companies other than Fine Liquors may be identified on our website, catalog or marketing materials. If you make a purchase from another company's catalog or website, the information you provide to that company, such as your credit card number and contact information, is provided to that company and not to Fine Liquors. Providing this information to the company enables your transaction with the other company to take place. However, you should know that the company may, if you do not advise them to the contrary, share your name and postal and email addresses with third parties, including Fine Liquors. You should also know that these companies have their own privacy and data collection practices and are not covered by the Fine Liquors privacy statement. We are not responsible for the privacy practices employed by those third parties, nor are we responsible for the information or content their products and services contain.
For more information, including privacy policies, regarding such companies please see that company's home page and click on their Information link; or review the customer service section of any catalog you may receive from that company.
What are "cookies" and how does Fine Liquors use them?
A "cookie" is a small data file stored on your computer. At Fine Liquors, we place a unique identifier in the cookie and use the cookie to connect your computer with the information we store for you in our database. Some examples of the data we store in our database includes your account preferences, items added to your shopping bag, user-specific information on pages accessed, and previous visits to our site. Through cookies, web beacons, and similar technologies, we may alert you to new areas that we think might be of interest to you when you return to our site; record past activity at our site; provide advertisements that are tailored to your interests; or customize Web page content.
We do not use cookies to store any of your personal or financial information on your computer.
Your browser or device may offer settings that allow you to choose whether browser cookies are set and to delete them. For more information about these controls and to exercise your cookie preferences, visit your browser or device’s help material. By choosing to accept an Fine Liquor cookie you allow us to maintain the preferences stored in your Fine Liquor "My Account" and process your order. If you choose not to accept the cookie, you will not be able to use certain features of our website and services, including making purchases on the Fine Liquors site.
If you are shopping Fine Liquors and are having difficulty adding products to your shopping bag or completing your order, please check your privacy settings in your browser. If you do not wish to change your privacy settings to "Medium" and you are currently using the "Medium High" or "High" settings, you may choose to override your current cookie handling practices for individual sites that you specify, including fineliquors.com. If you prefer not to change your privacy settings or override your cookie handling practices, you can, as always, place your order by phone at 1-800-941-1098.
European Union Rights and Choices
We take reasonable steps to ensure that your personal information is accurate, complete, and up-to-date.
Residents of the European Union have the right to access, correct, or delete the personal information that we collect. They are also entitled to object to or restrict the further processing of their personal information (subject to certain limitations), and to withdraw consent to processing that is based on consent. They have the right to receive their personal information in a structured and standard format.
To protect the privacy and the security of European Union residents’ personal information, we may request information from them to enable us to confirm their identity and right to access such information, as well as to search for and provide them with the personal information we maintain. There are instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal information that we maintain.
Residents of the European Union may contact us to exercise their rights. We will respond to such requests in a reasonable timeframe, and in any event in less than 30 days (subject to extension in certain circumstances). Residents of the European Union may also lodge a complaint with the competent data protection authority regarding the processing of your personal information.
California Privacy Rights
Rights Regarding Personal Information Used for Marketing
If you are a California resident, California law permits you to request information regarding the disclosure of your personal information to third parties for the third parties’ direct marketing purposes. You may contact us to exercise your rights. To make such a request, please contact us with specific information about where the content or information is posted and attesting that you posted it. We will then make reasonable, good faith efforts to remove the post from prospective public view, or anonymize it so you cannot be individually identified, to the extent required by applicable law. Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested.
Rights Pursuant to the California Consumer Privacy Act (the “CCPA”)
California law requires businesses to disclose information regarding the rights of California residents pursuant to the CCPA. Any terms defined in the CCPA (Cal. Civ. Code Section 1798.140) have the same meaning when used in this section.
California residents may request that Fine Liquors disclose to them following information covering the preceding 12 months:
(1) The categories of personal information Fine Liquors has collected about them; (2) The categories of sources from which the personal information was collected; (3) The business or commercial purpose for collecting or selling personal information; (4) The categories of third parties with which Fine Liquors shares personal information; (5) The categories of personal information about them that Fine Liquors has sold and the categories of third parties to which the personal information was sold; (6) The categories of personal information about them that Fine Liquors disclosed for a business purpose and the categories of third parties to which the personal information was disclosed; (7) The specific pieces of personal information Fine Liquors has collected about them. California residents also have the right to be informed, at or before the point of collection, as to the categories of personal information to be collected and the purposes for which the categories of personal information shall be used. We will not collect additional categories of personal information or use personal information collected for additional purposes without providing you with notice consistent with this section.
A California resident may request the disclosure of the information listed above by contacting us directly. Such a request may be referred to as a right-to-know request. Pursuant to California law, Fine Liquors will verify a California resident’s identity before complying with such a request. For right-to-know requests, Fine Liquors will verify a California resident’s identity by matching the resident’s name, email address, and telephone number with its existing records. Additionally, to verify right-to-know requests for specific pieces of personal information, Fine Liquors requires a signed declaration under penalty of perjury that the requestor of the information is the resident to whom the personal information requested pertains. Therefore, after receiving a request for specific pieces of personal information, Fine Liquors will contact the requesting California resident to obtain the signed declaration. If Fine Liquors cannot verify a California resident’s identity from the information already in its existing records, Fine Liquors may request additional information from the California resident which will only be used for the purposes of verifying the identity of the resident seeking to exercise their rights under the CCPA and for security or fraud prevention purposes. Fine Liquors will inform the California resident if it is unable to verify the resident’s identify.
A California resident has the right to request that Fine Liquors delete any personal information about the resident that it has collected from the resident, and that Fine Liquors direct any service provider to delete such personal information from its records. Such a request may be referred to as a request to delete. However, pursuant to the CCPA, a California resident’s personal information may not be deleted under certain circumstances, including where maintenance of their personal information is necessary to: complete the transaction for which the personal information was collected, fulfil the terms of a written warranty or product recall conducted in accordance with federal law, to provide a good or service that they requested or that is reasonably anticipated within the context of their ongoing business relationship with Fine Liquors, or to otherwise perform a contract between Fine Liquors and them; to detect security incidents, protect against or prosecute fraudulent or illegal activity; to enable solely internal uses that are reasonably aligned with their expectations based on their relationship with Fine Liquors; to comply with a legal obligation; or to otherwise use their information internally in a lawful manner that is compatible with the context in which they provided the information. For more information about these and other situations in which Fine Liquors may not delete a California resident’s information, please see Cal. Civ. Code Section 1798.105(d).
A California resident may use an authorized agent to submit a right-to-know request and a request to delete. To use an authorized agent, the California resident must provide the agent with written authorization. In addition, the California resident may be required to verify their own identity with Fine Liquors. Fine Liquors may deny a request from an agent that does not submit proof that they have been authorized by the California resident to act on their behalf. Such requirements, however, will not apply where a California resident has provided the authorized agent with power of attorney pursuant to Cal. Prob. Code Sections 4000 to 4465.
A California resident has the right, at any time, to direct Fine Liquors not to sell their personal information. This right may be referred to as the right to opt-out. A California resident may opt out of the sale of their personal information by contacting us via email. If Fine Liquors has a good faith, reasonable, and documented belief that a request to opt-out is fraudulent, it may deny the request. A California resident may use an authorized agent to submit a request to opt-out on the California resident’s behalf. The California resident must provide the agent with written authorization to do so. Fine Liquors may deny a request from an agent that does not submit proof that they have been authorized by the California resident to act on the California resident’s behalf.
We do not knowingly collect, use, sell or disclose information from anyone under the age of 21. However, if you are a California resident under the age of 21, and you are a registered user of our products or services, California law permits you to request and obtain removal of content or information you have publicly posted. Please note that Fine Liquors does not have actual knowledge that it collects or maintains the personal information of individuals under the age of 21.
Fine Liquors will not discriminate against a California resident because the California resident exercised any of their rights under the CCPA, including, but not limited to, by: (1) Denying goods or services to the California resident; (2) Charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; (3) Providing a different level or quality of goods or services to the California resident; (4) Suggesting that the California resident will receive a different price or rate for goods or services or a different level or quality of goods or services.
However, Fine Liquors may charge a California resident a different price or rate, or provide a different level or quality of goods or services, if that difference is reasonably related to the value provided to Fine Liquors by that resident’s data. In addition, Fine Liquors may offer financial incentives, including payments to California residents as compensation, for the collection of personal information, the sale of personal information, or the deletion of personal information. Fine Liquors may also offer a different price, rate, level, or quality of goods or services to the California resident if that price or difference is directly related to the value provided to Fine Liquors by that resident’s data. Fine Liquors will not use financial incentive practices that are unjust, unreasonable, coercive, or usurious in nature.
E-Sign Act Information
The below information applies to individuals who have consented to the use of an e-signature to provide Fine Liquors with permission to send autodialer recurring advertising and telemarketing text messages to their mobile device. At your request and at any time, by emailing us, Fine Liquors will provide or make available at no cost, a record of your consent and the terms of your consent, in addition to the Website Terms of Use, and Privacy Statement on paper or in non-electronic form. You may withdraw, at any time without any conditions, consequences, or fees, your consent to the use of an e-signature to provide Fine Liquors with permission to send autodialer recurring advertising and telemarketing text messages to your mobile device. To withdraw your consent and opt-out, you can text STOP. You will receive a text message confirmation of your opt-out, and will no longer receive any Fine Liquors text messages to your mobile number unless you opt back in. Your consent to the use of an e-signature applies only to Fine Liquors permission to send autodialer recurring advertising and telemarketing text messages to your mobile device. To update information needed to contact you electronically please email us directly.
How is my information protected?
We have implemented physical, technological, and organizational safeguards and security measures designed to protect against the loss, misuse, or unauthorized access or disclosure of your personal information under our control. We also take measures to protect the personal information we disclose to third parties, for example by entering into contractual agreements stipulating the confidentiality of the information and the purposes for which it is to be used. Please be aware that, despite our efforts, no security measures are perfect or impenetrable. You can help us by protecting and keeping your passwords safe at all times, and not using the same password for different applications or sites. You also can protect yourself and help us reduce the risk of fraud by promptly notifying us if you suspect that your credit card, username or password is lost, stolen or used without permission. In the event of a security breach, we will promptly notify you and the proper authorities if required by law.
We will retain your personal information for as long as it is necessary to fulfil the purposes outlined in this Privacy Statement, unless a longer retention period is required or permitted by law.
How to Report Fraud
If you receive a suspicious email appearing to come from Fine Liquors, please contact us immediately.
You should not respond directly to suspicious email. And do not click on or open any hyperlink embedded in the suspicious email.
There are a few common features of fraudulent emails that can help you identify them as spam. The two most frequent are:
receiving an email that contains mistakes such as misspelled words or grammatical errors, and receiving an email that asks for your confidential information or asks you to take immediate action on your account. We encourage all of our customers to protect themselves and their information:
do not share your credentials or account information with any third party, and make sure that your system is properly patched, running anti-virus and a personal firewall. Thank you for helping us monitor and prevent fraud.
Children's Policy
We do not knowingly collect, use, or disclose information from anyone under the age of 21. If we learn that we have collected the personal information of anyone under the age of 21 we will take steps to delete the information as soon as possible. Please immediately contact us if you become aware that anyone under the age of 21 has provided us with personal information.
Changes to this Privacy Statement
We may periodically change this Privacy Statement and expect most changes to be minor. Any non-material changes will take effect immediately upon posting of an updated Privacy Statement. For any significant changes to the Privacy Statement, we will provide you with a prominent notice of such changes, such as on the homepage of our website.
Where applicable, your continued use of our Site after the effective date of this Privacy Statement means that you accept the revised Privacy Statement. If you do not agree to the revised Privacy Statement, please refrain from using our website.
Contact Information
Please feel free to contact us for any reason, including a request to be added to or taken off a list, or if you have any questions or concerns. Please note: When you contact us, please provide your name and address exactly as it appears on correspondence you have received from us.
By Phone 1-800-941-1098
By Email contact@fineliquors.com
Unsubscribing
If for any reason you would like to unsubscribe from our email programs please simply send us an email at contact@fineliquors.com or send us an email via our "contact-us" form.